Heidi L. Terry ’96 is the Vice President for Enrollment Management. As a member of the President’s Cabinet, she leads the College’s enrollment management strategy, which includes overseeing admissions and financial aid.
Before joining Marietta, Heidi was the Executive Director for Admission and Registration Services at the University of St. Augustine for Health Sciences in St. Augustine, Florida.
Over her 20+ years in higher education, Terry has managed nearly every aspect of enrollment management, including the recruitment strategy for online programs. She also has more than a decade of experience working as a registrar.
Terry joined St. Augustine in 2021 to direct the overall operations of the admissions and registrar functional areas. During that time, she crafted a plan to re-engineer the data architecture of the existing admissions software. She also helped create the university’s first policy library and drafted policy templates.
From 2018-21, Terry was the Assistant Dean for Graduate Admission and Enrollment Management at East Carolina University in Greenville, North Carolina. She led the admission and recruitment strategy for 16 doctoral programs, 71 master’s programs, and 71 post-baccalaureate certified programs. Reconfiguring the CRM, enhancing marketing efforts, and increasing recruitment activity, East Carolina experienced a 6.6% increase in new graduate student enrollment in Fall 2019 and a 17.7% increase in Spring 2020.
Terry has also worked at the Northeast Ohio Medical University in Rootstown, Ohio (Executive Director for Enrollment Services), Kansas City University of Medicine and Biosciences in Kansas City, Missouri (Vice President for Enrollment Management and Registrar), Eastern Kentucky University in Richmond, Kentucky (University Registrar), and Radford University in Radford, Virginia (University Registrar).
She also worked as the Assistant Registrar and Coordinator of Records at Marietta College. Terry has a bachelor’s and master’s degree from Marietta College.
Terry and her husband Jim, a 1979 graduate of Williamstown High School, look forward to returning to the area. They raised their two children — James and Courtney — in Williamstown through their middle-grade years.